Beyond the Label: Global Strategies for Sustainable Seafood

Andrea Keikkala serves as the Executive Director of United Catcher Boats, bringing expertise in fisheries management, public and government affairs, and organizational leadership. Prior to joining UCB, she held a senior leadership role at the International Pacific Halibut Commission, where she focused on operational efficiency, fiscal oversight, and stakeholder engagement. Andrea also led organizations in the chamber of commerce and education sectors, where she advanced policy advocacy and community development initiatives. She holds advanced degrees in Religious Studies and Organizational Leadership from Gonzaga University and is passionate about advancing science-based fisheries policy and supporting the next generation of industry leaders.

Originally from Juneau, Alaska, Andrea returns home often to go fishing and hiking with her family. She is also an avid bowhunter and skier, spending as much time as possible exploring the outdoors.

Chad directs FLC operations and works with leaders in government, industry and the non-profit community to support FLC priorities and promote the value and sustainability of the Alaska cod fishery. See represents the FLC on the International Pacific Halibut Commission’s Conference Board.

Prior to coming to the FLC, Mr. See spent 13 years in Washington, DC. See worked in the U.S. Senate for Senators Patty Murray and Jay Rockefeller before joining K&L Gates LLP, a global law and lobbying firm. At K&L Gates, he served as a lobbyist primarily representing Pacific Northwest-based clients on federal funding and budget-related matters before Congress and the Administration. An active participant in the commercial fishing and maritime community, he is a board member for the United Fishermen of Alaska, the Washington Maritime Federation, and the Seattle Marine Business Coalition and serves on the advisory committee for the Alaska Business Forum.

Dr. Janne Haugen is an interdisciplinary fisheries ecologist whose work focuses on advancing sustainable fisheries and ecosystem-based management. Over the past decade, she has focused on applying ecosystem science to improve fisheries and marine resource management in the U.S. and internationally. As an affiliate scientist with NOAA Fisheries, Dr. Haugen led applied research and ecosystem-based fisheries management initiatives, and she is a co-author of the book Marine Ecosystem-Based Management, to be released next month. She has also advised national and international initiatives on fisheries governance, sustainable seafood certification, and cross-sector collaboration. Dr. Haugen holds a Ph.D. from the University of Massachusetts Dartmouth, an MS from the University of Aberdeen, and a BS from the University of South-Eastern Norway. She currently serves as Development Director at SeaShare, a national nonprofit that partners with the U.S. seafood industry to deliver high-quality, sustainable seafood to food banks nationwide.

Currently Tom works for the Global Seafood Alliance on international wild-capture fisheries issues, but for most of his career he was in the Alaska seafood industry, in senior roles with Ocean Beauty Seafoods, Trident Seafoods, and Silver Bay Seafoods. In addition, Tom has worked with ASMI in a variety of capacities since 2004, including chairing the Salmon and Retail Marketing Committees for many years, and more recently working with the ASMI Customer Advisory Panel. A former member of the RFM Board of Directors, he now works with Certified Seafood International, RFM’s global successor organization.

Hannah Lindoff is a life-long Alaskan and the Executive Director of SeaShare, a non-profit organization that works collectively with the seafood industry to donate seafood to food banks and feeding programs throughout the US. In 2024 SeaShare participated in seafood rescue, prohibited species donations, grant-funded purchases and annual pledged donations from seafood companies to bring 6.8 million servings of nutrient-rich seafood to those in need.

Prior to joining SeaShare, Hannah served as the Sr. Director of the Global Marketing and Strategy at the Alaska Seafood Marketing Institute (ASMI) where she managed nine regional marketing programs throughout the world. From 2019-2024 Hannah served on the Certified Seafood Collaborative (CSC) board which oversaw the Responsible Fisheries Management (RFM) certification, which has now transitioned to Certified Seafood International (CSI) and she currently serves on the Alaska CSI committee and the board of the Global Seafood Alliance.

In 2017 Hannah received her Master’s Degree in Creative Writing from the University of Alaska, Anchorage. She holds a Bachelor of Arts in English from Mary Washington College and is also the author of several books for children. Hannah lives in Juneau, Alaska with her husband and three children and together they also run a small oyster farm near the village of Hoonah.